The Operator Behind the Scale Up Method
Hey. I'm Simon.
I never set out to be an advisor. I set out to build companies, real ones, with real people, real pressure, and real consequences.
For more than 25 years, I’ve been the operator behind the scenes turning ambitious visions into scalable, disciplined, execution-driven organizations. I’ve sat in every leadership seat where outcomes matter: COO, President, CMO, strategist, founder, and advisor to companies moving at high speed with high stakes.
I’ve led turnarounds, hyper-growth expansions, cultural rebuilds, multi-LLC operational structures, and the full-scale evolution of brands that went from “promising” to category-defining.
My journey has been defined by one thing: helping companies grow without breaking.
My constant fascination
Why do some organizations thrive under pressure while others collapse?
I learned them in companies growing at 400%+, where the systems snapped, the communication fractured, the culture buckled, and the stakes were too high to guess.
If something was broken, I fixed it. If something was unclear, I clarified it. If something was stuck, I unlocked it. If ambition was outpacing infrastructure, I rebuilt the engine beneath it.
I didn’t learn the answers in books. I learned them in boardrooms, in crisis meetings, inside financial restructures, and alongside founders who were giving everything they had, and still falling behind.
WHAT I’VE BEEN CALLED IN TO SOLVE
Over the years, leaders have brought me in to solve problems that can’t be delegated:
My job is to create clarity, discipline, and momentum. To replace noise with structure.To align leadership.To bring execution back under control.To turn chaos into consistency and ambition into results.
A fast-growing company outpaced its systems
A founder drowning in operational noise
Teams that couldn’t communicate without conflict
A culture eroding under rapid growth
More Problems I Help with:
Financial visibility too blurry to scale responsibly
Strategy that existed on paper but not in execution
Leaders overwhelmed, reactive, or exhausted
Departments operating in silos
Proven results
I’ve helped multiple companies land on the Inc. 5000 Fastest-Growing Companies list.
I’ve built revenue engines, increased margins, rebuilt sales systems, overhauled tech stacks, redesigned financial reporting, and architected cultures where people actually want to perform.
01
Chaos to predictable, controllable growth
05
Margins in single digits to 35%+
02
Unstable operations to world-class guest experiences
03
Fragmented teams to aligned, accountable leadership
04
$30M to $600M+
i've helped companies grow from:
My job isn’t to play small. It’s to build companies capable of greatness.
What I Believe About Leadership
Leadership is about clarity. It’s about setting standards, not wishes. It’s about alignment, not intensity. It’s about communicating the why, the what, and the when, and empowering your people to own the how.
But above all…
Great leaders unlock peak performance.
My mission is to build the kind of leaders and organizations that don’t just grow…they scale.
That requires ...
operational rigor
emotional Intelligence
accountability
honesty
And the courage to eliminate what no longer serves the future of the organization.
I’ve seen firsthand how the right leadership transforms companies, and how the wrong leadership destroys them.
2017-2023 (USA)
THE SCALE UP Company EXISTS FOR ONE REASON
Envie Holdings, LLC
Scaled a hospitality start-up into a $70M resort-marketing powerhouse, driving sustained double-digit growth and earning back-to-back Inc. 5000 recognition.
2024-2025 (USA)
Diamond Resorts International
Transformed a fast-growing luxury retreat into a scalable, tech-integrated experiential hospitality brand, earning Inc. 5000 recognition (#877) with 483% revenue growth.
Bolt Farm Treehouse
2024-2025 (USA)
Led a decade-long growth trajectory for a tri-country vacation ownership company, scaling annual sales from under $35M to over $190M.
1997-2007 (USA, Mexico, Canada)
Overhauled sales operations and talent development for a premier luxury resort brand, delivering over 100% improvement in sales team productivity across key markets.
2013-2018 (Mexico)
Royal Resorts
2007-2009 (USA)
To build companies that scale cleanly, and leaders who thrive while doing it.
Shell Vacations
Spearheaded global sales and operations for a $700M+ hospitality enterprise, leading high-performing teams across a portfolio spanning 17 countries.
Simon knows how to scale a business, not just grow it. He brings a unique perspective, cuts through the noise, and focuses on what actually drives results.
— Michael Finn, Chief Strategy Officer, The BluWater Group
Simon knows how to scale companies. Period. End of sentence.
— James R Danz, Partner & President, On Point
kind words