Hi, I'm Simon
The Operator Behind the Scale Up Method
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I never set out to be a consultant. I set out to build companies — real ones — with real people, real pressure, and real consequences.
For more than 25 years, I’ve been the operator behind the scenes turning ambitious visions into scalable, disciplined, execution-driven organizations. I’ve sat in every leadership seat where outcomes matter: COO, President, CMO, strategist, founder, and advisor to companies moving at high speed with high stakes.
I’ve led turnarounds, hyper-growth expansions, cultural rebuilds, multi-LLC operational structures, and the full-scale evolution of brands that went from “promising” to category-defining.
My journey has been defined by one thing: helping companies grow without breaking.
Why do some organizations thrive under pressure while others collapse?
Why do some organizations thrive under pressure while others collapse?
I didn’t learn the answers in books. I learned them in boardrooms, in crisis meetings, inside financial restructures, and alongside founders who were giving everything they had — and still falling behind.
I learned them in companies growing at 400%+, where the systems snapped, the communication fractured, the culture buckled, and the stakes were too high to guess.
If something was broken, I fixed it. If something was unclear, I clarified it. If something was stuck, I unlocked it. If ambition was outpacing infrastructure, I rebuilt the engine beneath it.
Why do some leaders elevate their teams while others create chaos? Why do some companies scale cleanly while others choke on their own growth?
WHAT I’VE BEEN CALLED IN TO SOLVE
Over the years, leaders have brought me in to solve problems they can’t delegate:
My job is to create clarity, discipline, and momentum. To replace noise with structure.To align leadership.To bring execution back under control.To turn chaos into consistency and ambition into results.
A fast-growing company outpaced its systems
A founder drowning in operational noise
Teams that couldn’t communicate without conflict
A culture eroding under rapid growth
Departments operating in silos
Financial visibility too blurry to scale responsibly
Strategy that existed on paper but not in execution
Leaders overwhelmed, reactive, or exhausted
I’ve helped multiple companies land on the Inc. 5000 Fastest-Growing Companies list.
I’ve helped multiple companies land on the Inc. 5000 Fastest-Growing Companies list.
I’ve built revenue engines, scaled ADR, increased margins, rebuilt sales systems, overhauled tech stacks, redesigned financial reporting, and architected cultures where people actually want to perform.
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i've helped companies grow from:
My job isn’t to play small. It’s to build companies capable of greatness.
What I Believe About Leadership
Leadership is about clarity. It’s about setting standards, not wishes. It’s about alignment, not intensity. It’s about communicating the why, the what, and the when — and empowering your people to own the how.
But above all…
Great leaders unlock peak performance.
Scaling isn’t just about business. It’s about people. It’s about identity. It’s about becoming the leader your next stage requires.
My mission is to build the kind of leaders and organizations that don’t just grow…they scale.
That requires ...
Scaling isn’t just about business. It’s about people. It’s about identity. It’s about becoming the leader your next stage requires.
And the courage to eliminate what no longer serves the future of the organization.
I’ve seen firsthand how the right leadership transforms companies — and how the wrong leadership destroys them.
And the courage to eliminate what no longer serves the future of the organization.
I’ve seen firsthand how the right leadership transforms companies — and how the wrong leadership destroys them.
THE SCALE UP ADVISORS EXISTS FOR ONE REASON
A proven growth system—no heroics, guesswork, or burnout.
To help companies move faster with less friction.
Build scalable companies and thriving leaders.
To create clarity where there is confusion.
To create clarity where there is confusion.
To strengthen culture while increasing performance.
To replace chaos with rhythm.
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2021
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2020
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2019
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2018
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2016
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2013
ON MY VISION BOARD
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Don't let anyone steal your magic
READY TO SEE WHAT YOUR NEXT LEVEL LOOKS LIKE?
If my story resonates, it’s because you’re already playing a bigger game — and you’re looking for a system that supports it. Let’s build that system together.